Causing trouble, breaking the law, and flipping off authority may be the stereotype that surrounds bikers, but this image couldn’t be further from the truth. While MCs still exist which fit that persona, the majority of riding organizations are now known for their charity work. Many groups focus on rallying donations and support toward a specific cause that holds special meaning for them.

The women’s motorcycle club, Sisters Eternal, has participated in a number of various charity events since their conception in 2013. But last year, in addition to their other fundraising efforts, they decided to do what they could to further the cause of the Alzheimer’s Association (AA). Not only did the WMC agree with the way the Association distributed the funds they received, many of the members felt a personal connection to the organization’s mission of eliminating the disease.

Sisters Eternal WMC NW Houston’s Vice President, Blaze, explains, “Alzheimer’s and dementia resonated across the board with our group because we’re either all caretakers for somebody that suffers from this, or we have lost somebody afflicted with it.”

Their effort to raise money for Alzheimer’s started last year with the Sisters Eternal anniversary party, which allowed them to provide a donation of $1,400 to the Alzheimer’s Association.

“It wasn’t really a publicized effort at that time,” said Blaze. “It was just something that happened. But, it caught the attention of the Alzheimer’s Association corporate headquarters who reached out to me to express their appreciation.”

From there, Blaze met with representatives at the local AA office and told them the ideas Sisters Eternal had in mind for future fundraising. An hour and a half later, they were more than enthusiastic about the event the WMC wanted to hold on June 17, 2017 to coincide with the Association’s annual fundraising event, The Longest Day.

Spurred on by the organization’s excitement, Blaze started using social media as a tool to raise donations. Many of the people she reached out to were moved by the cause and asked how they could help. One such outreach came from Distinctive D.O.L.L.S. of Houston, a charitable group that champions worthwhile causes. They teamed up with Sisters Eternal to help spread the word about their event and assist in their fundraising efforts.

“It went from being a casual ride/get-together to raise money with the local MCs, to being this full-blown charity event with a fun run and all the works,” said Blaze.

The upcoming run will begin and end with a bike blessing, and the 80-mile ride will wind through the national forest before ending up at Yankee’s Tavern and Grill, where there will be a multitude of activities to choose from including multiple live bands, a DJ, live auction, tattoo artist, and rockabilly bike wash. The event is also family friendly with an entire section dedicated to younger fun that includes sack races, badminton, fake tattoos, and a bounce house, just to name a few.

In addition, local hotels are offering discounts to those that want a place to crash after their day of fun. For booking information, see the footnote below.

Blaze credits the massive growth of the event to how everyone has been touched by the cause. “We didn’t really set a monetary goal for this first event because we wanted to see how it goes, but I am already halfway to the personal fundraising goal I had set for myself.”

It may be the first official event Sisters Eternal has done for the Alzheimer’s Association, but it won’t be their last. The WMC already has plans to make it an annual fundraising event. If you can’t make it to the festivities this year, donations toward the cause will still be accepted, and you have plenty of time to start planning to attend next year’s ride.

For more information on the event, contact Sisters Eternal at info@SistersEternalWMC.com or to provide a monetary donation, please click here. Vendor and Sponsorship opportunities are also available through the following link for those interested: http://act.alz.org/goto/LongestDayVendorRegistration

Hotel Information:

Comfort Inn and Suites
- 15% off when calling in mentioning Alzheimer’s Association as the coupon code.
- 9345 Hwy 6, Navasota, TX 77868
- (936) 825-9461
Country Star
- 9517 Elmo Weedon Rd, Bryan, TX 77808
- (979) 219-1048

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Article Published by Jonna Travels - 2017